AVERY proposes the value, not the brand. AVERY was born in Avery Row, London in 2010, just a few meters from New Bond Street in a contemporary atmosphere immersed in a chiaroscuro Dutch landscape. Soon to follow were Modena, in an old atelier with elegant and sophisticated Italian lightness; colourful New Orleans in an art gallery located in an old building opposite the new museum of contemporary art. The AVERY concept that changes and varies adopting elements of the places and the cultures it meets, like the opened in Corso Como, Milan, in the most active and dynamic part of the city. It is yet another space of high experimentation matching works of arts together with unique fabrics, pyrex and marble boules, antique pieces and avant-garde visions.